Ben Baker:
In this episode, I talk with Ben Baker. Storytelling has always been a way of life for Ben. From a young age, he realized that through telling stories, people listened to him, understood him, and engaged. Professionally, this is what he has been doing now for over two decades. He helps brands tell engaging stories that compel their customers to take action. His mission is to have brands “STOP being a commodity. . . instead, be a brand worth loving!”
Our conversation focuses around the foundation of storytelling, whether it’s from a personal level, for marketing, or branding and beyond. If you’re not practicing your storytelling skills and understanding, you miss out on an opportunity to connect with your customers and clients. Storytelling is a powerful way to get people interested and engaged with what you have to offer. Ben is a master at teaching and implementing the power of storytelling, engaging storytelling. My biggest takeaway from this interview was Ben’s question, “How am I making people around me better?”
Enjoy the episode!